Combining Promotional Ideas with QR Code Technology
Just about every business uses logo branded promotional ideas. They love to give them out. People love to receive them. But as an advertiser, how can you take your ROI to the next level?
The recipients might wear them. They might eat them. They might use them as luggage. They might put them on their desk or in their conference room. Or they might drink coffee out of them.
Whether it’s a hat, jacket, coffee bug, bag, sticker, fan, etc, these types of items can certainly have positive effects for businesses that are looking to promote their brand, products, and services. If they provide a functional need like a calendar (or simply score a 10 on the “cool” factor), people may keep them for a long time.
One way to capitalize on the potential reach of your promotional items is with QR Codes.
QR Codes can make things interactive. If you give a coffee mug with your logo on it to one person, there’s a good chance that many more people will see the mug. That could include work mates, family, friends, or just other people that they see in passing. Well, if there is a QR Code on that item, it could help to increase the curiosity factor for all that see it, but more importantly, it could potentially allow all of those people to interact with you.
For example, the QR Code might drive people to your website, Facebook page, Twitter profile, or a YouTube video. If you’ve seen QR codes popping up on custom apparel, in magazines, or on retail windows, it’s because these distinct 2-D matrix bar codes are gaining lots of traction in the interactive and mobile marketing realm.
QR codes, also known as quick-response codes, are considered a convenience-oriented matrix that’s connecting the physical world to the digital world, instantly. Marketers have integrated QR codes into their campaigns because it’s engaging prospects. Now, by just scanning these codes with a web-enabled mobile phone, consumers on the go can instantly interact with their brand.
Through the codes companies directly connect consumers to whatever information they wish to promote; whether it is a product page, a Facebook “like” page, coupons, or a campaign to name a few. Another attractive feature is the codes ability to measure response rates leading to a more accurate ROI calculation.
Now that QR codes are just beginning to gain traction in the U.S, you can still stay ahead of the creative marketing curve by incorporating QR codes into your print and promotional marketing plans. Promotional products such as shirts and hats last far longer than printed collateral such as flyers and direct mailers. Similarly, by printing a QR code on to custom apparel your company creates a walking marketing campaign!
With all the curiosity and interest around these codes, maximize your interactive efforts by incorporating QR codes, printed on custom apparel, into your marketing campaign.
Watch this: http://www.youtube.com/watch?v=xHnZZei2JRs
Try it for FREE on this easy to use site: http://createqrcode.appspot.com/
Contact me directly to learn how we can incorporate your QR codes in to your next promotional idea campaign.
August 10, 2011 at 2:22 pm
I just learned about QR codes this morning and I find them fascinating. Thanks so much for a great “user-friendly” article!